MAcarbon Wins Two SEMA Awards

At SEMA 2011, MAcarbon took home two Global Media Awards for our “Mercedes Custom Steering Wheel And Shift Paddle Extensions” (see pic below). The Global Media Awards panel consists of a prestigious group of international journalists serving as judges, with 26 judges from 12 key automotive markets. Each judge carefully reviewed and evaluated items in the New Products Showcase before making their selections. GT Entertainment (France) and Autonews (Germany) magazines recognized our steering wheels as a product they felt would “resonate and appeal most to consumers”. We feel the same, and hope you’ll enjoy and make use of our new version of the wheel configurator to customize your own car!

Build this exact wheel in our wheel configurator (already configured and ready to order!)
Top: Carbon
Middle: No change
Grips: Perforated Leather
Bottom: Suede – Grey
Hub: Perforated with suede – Grey
12 O’clock Ring: Painted 3mm – Silver
Stitching Pattern: Sport – Silver

The SEMA Show 2011


MAcarbon had a booth at The SEMA Show in Las Vegas Nevada for the third year in a row and it was the best show yet.  All of the halls were full with products for any car or truck lover to gush over.  Our booth was in a great location near the Mazdaspeed booth and we had a ton of traffic throughout the entire week.
Lane drove the shop car “Porsche 996 Targa” and John drove to trusty Mazda minivan the 9 hours to Vegas where we met up with our partners from Belgium (Georges and Caroline) and Canada (Andre).  We had a great time visiting with several of our current customers and met many more potentially great customers…It was the best show yet!
We entered our “Mercedes W211 Steering Wheel with extended Carbon Shift Paddles” in the new products section and we came away with two awards for having one of the best new products at SEMA.
Lane was able to sneak away from the booth for a couple hours each day and take these pictures showing the variety that SEMA has to offer to everyone’s taste.
Here are some pictures of the cars with MAcarbon parts at SEMA…See all of our pictures on our Facebook page:

MAcarbon avoids the Paparazzi at CES show in Las Vegas, debuts custom Segway and Monster headphones


MAcarbon was approached by Monster Cable about 6 weeks ago to customize a Segway for the CEO and “Head Monster” Noel Lee.  We were also asked to customize a set of their Beats by Dr. Dre headphones in time for the CES show in Las Vegas.  CES is an annual show which is hosted by the CEA, the Consumer Electronics Association.  This show is a place for every Electronics company to premiere their newest products coming to the Market.  Companies Like Sony, Samsung, Microsoft, and Monster have amazing booths with all of their products on display.



We took the challenge and after 6 weeks of work and finishing the build in our hotel room at 4am the first day of the show we were done and giddy with the end result.  We also designed the headphones to match and they turned out great.  We started out with an appliance like Segway and turned it into what we think is the coolest Segway ever.


This “Monster 16M Segway by MAcarbon” features:

-Standard carbon handlebars

-Standard carbon lower shaft

-Standard carbon base

-Red carbon fenders with Italian stripes and Monster logos

-Red and green carbon collars with white leather center section

-Black powdercoated upper shaft

-Red Alcantara grips

-Ferrari 16M style alloy wheels

-Custom base pad


The “MAcarbon Edition” prototype Beats by Dr. Dre headphones feature:

 -red carbon ear cups

-red carbon outside circles/battery cover

-black carbon exterior ear section with Monster Cable logo in Italian colors and “MAcarbon Edition” script in silver

-black piano head band with “Ferrari”

The Monster Cable booth kicked off the show with the biggest attraction at CES.  The “Head Monster” rode The MAcarbon Segway onto stage with Lady Gaga and Dr. Dre announcing the new Red headphones by Monster to support the fight to eliminate AIDS in Africa.  The MAcarbon headphones were a huge success as well and were given as a gift from The “Head Monster” to the CEO of Best Buy.  We are currently working on a production version of MAcarbon Beats headphones and a Lamborghini styled MAcarbon Segway for the “Head Monster”

MAcarbon at SEMA 2009

MAcarbon's SEMA boothMAcarbon had a very successful 2009 SEMA show. This was MA’s first year as an exhibitor rather than just an attendee. Our booth was packed for the four days and it seemed like we never stopped talking to people. We signed up quite a few new dealers and made a number of new contacts in the industry.

As in previous years, there was a lot of carbon around. Most of it was junk. I certainly came out of the show knowing we are really are making the best interior carbon out there. I invite you to give us a call and put my assertion to the test!